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Our Company was formed in 1991. The founders had spent the previous ten years in the pet food industry. The business was initially based on supplying feed and accessories into working dog sector and our excellence in this area was recognised in January 1996 with the award of a Royal Warrant. We have since expanded into the general pet market where the values of our company of quality and value have proved a winning combination. We now supply a broad range of quality accessories in addition to our renowned range of dog foods. The business has also focused on finding solutions to dog owners problems and this has led recently to our expansion into supplying puffed rice, breath freshening products and puppy milk replacers. Although we are based in East Anglia, we supply customers of all sizes from the Northern Isles to Lands End. With our excellent logistics management we can supply any order from a single whistle a lorry load of dog food anywhere in the country. Trade Customers must create an account to view trade prices.
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