Our goal is to provide Elastic Memory Foam Products, superior products that improve quality of life. These are products we not only believe in, but also use ourselves. Our company is based in Cheshire and is privately owned by its founding directors who between them have a combined business experience of over 40 years. We opened this company because we know from our own experience that our products work and are convinced of their benefits. We are only promoting our own range of Elastic Memory Foam Products. As we promote only our own products, we are in a position to offer all our merchandise at trade prices to commercial and medical customers. You do not have to carry stock as we can dispatch all orders directly from the factory to your end-users in the UK or throughout Europe.

We are the worlds leading manufacturer of high quality, durable, innovative air filled beds. The range of beds self inflate in less than a minute (3 mins for raised products) with quick deflation for storage in a bag. Reinforced Quadra Coil construction, a washable mattress cover and the One Touch remote control provide the ultimate in comfort.

Our mission is to pass on our expertise in latex and memory foam and our knowledge gained from working closely with the health care market. We appreciate that time (and sleep) is of the essence, nowadays more than ever, and considered this when putting this web site together. A lot of time has gone into sourcing, testing and researching the latex and memory foam industry to save our customers time when visiting our site.

We have been making mattresses using traditional methods since 1945, when we started trading as a small family firm. At that time materials were hard to come by so expertise in upholstery and refurbishing mattresses was essential.

We are the largest furniture group in Europe and Africa. We manufacture, warehouse and distribute a wide range of household goods (mainly bedding, case goods and lounge furniture) as well as raw materials used primarily in manufacturing household goods.