Established in 1987, we are a world leader in counted cross stitch design. We work with talented artists to produce highly detailed cross stitch designs which are a joy to stitch.

We manufacture a wide range of needlecraft and assorted craft kits. There are 500 designs available in various styles. All of our are produced, assembled and distributed from our factory in Stamford, Lincolnshire. From the initial ideas stage through to the finished product, a dedicated team utilise on site facilities which includes design, silk screen printing and final kit assembly.

We are a family business specialising in yarn design, production and point of sale materials since 1935. We have an excellent reputation among the retail outlets we supply. We are well known as reliable and responsive, but we are also recognised for developing innovative colours, textures and designs in line with todays trends. We are pro-active in point of sale marketing material, making sure that our retailers are kept well stocked with posters, give-aways, display box promotions, in fact anything that will help them sell our products.